Book Review on Gail F. Goodman’s ‘Engagement Marketing’

  • Dr. Tanaya S. Patil
Keywords: Book review, book release, Engagement Marketing, Gail F. Goodman, Dr. Tanaya Patil


Dr. Tanaya S. Patil reviews Gail F. Goodman’s book titled Engagement Marketing.


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Author Biography

Dr. Tanaya S. Patil

Dr. Tanaya S. Patil, a Ph.D. in Marketing Management, completed her graduation in chemistry, Masters in Business Administration with dual specialisation in Marketing (Major) and Human Resource Management (Minor), Post Graduate Diploma in Import and Export Management, Bachelors in Education (B.Ed-Sci and Maths).

She has published, presented and attended many national and international journals online and in colleges. She has won the best research paper award in MET Institute of Management, Nashik. She is also an author of two books on business analytics. Her one of the papers is published in the University of Pune journal.


Goodman, Gail F. Engagement Marketing. USA: Wiley, 2012.
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Book Review